YnotbU is excited to announce the successful conclusion of several months negotiation between YNotbU and the Authentic Image Model Agency, which sees them join our @TransMakeupandBeautyAdvice brand.
Commenting on the acquisition, Amanda Pearson, Creative Director of Authentic Image stated “On behalf of Authentic Image, I can’t say enough how thrilled we are at this next stage of our business development. We’re excited to be working with the YNotbU team and the opportunities being part of the @TransMakeupandBeautyAdvice brand presents us. Now we have secured this deal for our agency, we can’t wait to get started on our shared vision, the coming years projects and our own USA expansion. In particular, I wanted to thank Gemma Atkinson of @YNotbU for being the inspiration behind this deal and making us feel so welcome.”
Echoing Amanda’s sentiment, Joanna Darrell stated “It’s a real privilege to be able to welcome Authentic Image to our family. The girls energy and passion for what they do has been so much fun to experience during these conversations and their ideas for what we can achieve together has created a real buzz among the team. In addition to recognising and thanking Gemma for her efforts on this project, I’d like to extend my personal thanks to Kim Lewis, former Managing Director of Altered Image, without whom this deal simply would not have happened. The values, ethics and behaviours she has strove for throughout her career and instilled in her team are not just what attracted us initially, but what make it such a good fit for both organisations moving forward. Even though she is stepping down and retiring, I’m sure it’s going to be an exciting 2018 for us all !!!”
The acquisition completes formally at the end of March.
For more information, please contact YNotbU and Authentic Image via our usual communication channels.